Saturday, April 21, 2007

Marketing Workshop

I have been searching for commercials and print ads to use in my Marketing Workshop in Kentucky on May 7th, 2007. I have been going through the book "Robin Hood Marketing" by Katya Andresen and pulling up the different ads she talks about. I came across this Dove ad, and really liked what it had to say. It would be interesting to take this concept, and take a person from "street person" to "executive" using a teacher, community support, family, etc. instead of a make-up artist. A kind of "showing us the potential underneath" approach. So, go ahead and watch, and see what you think.

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